Yikes! I knit milk!

This weekend I got to try out the Viking of Norway yarn "milk and honey." It is made out of 70% milk fibre (and 30% cotton), and I still find it hard to understand ...WHY?
Of course, I do not quite understand HOW either, but that's for some future post. What I do understand of the process, however, is that it isn't easy nor cheap. It does sell on the eco-friendly wave, but I am not convinced that it is any more eco friendly than plain cotton.
But great political, philosophical and ethical questions aside, let us concentrate on the important perspective: The knit.
Honestly, it felt like cotton. Slightly less plied and thus also a looser knit than the cottons I prefer, but not at all like some brands of 100% cotton. So, why bother adding that much milk to the blend? Need I try the new 100% milk fibre?
